CURRENT PROJECTS
HELLE KNIVES
Helle has been a brand with a devoted following on the US market since the 1950s. Work with Helle in 2010 started by repricing the product line into a premium space as well as repositioning the product line to appeal to new retail categories such as outdoor, hunting specialty and men’s boutiques. The product line is currently available in over 300 US retailers.
HULTS BRUK AXES
Hults Bruk was founded in 1697 and Sport Hansa was the re-launch partner on the US market in 2015. The launch included adding premium aspects to the product line, working with a broad mix of premium retailers across many categories and focusing on the fascinating 300+ year brand story. Hults Bruk is established in the US at small retailers as well as large chains.
ADLER AXES
Sensing that the Adler product line would fill an important void in the market, the family-run business was approached in 2017. After nearly a year of product development and market adaptation as well as polling key retailers, the line was launched in 2018 and now finds itself firmly established at specialty and mass retailers.
