Business Sweden panel discussion March 2023 (Participation starts at minute 36:00)

As a young American growing up in Switzerland, Matt was always on the lookout for US brands in his adopted hometown of Zurich. In time, this hobby developed into an academic interest about why brands succeed or fail when entering foreign markets.

After completing his MBA with a focus on international business at University of North Carolina-Chapel Hill, Matt began working at K2 Sports, eventually serving as General Manager for Europe Team Sports Platform based in Munich. In 2010, Matt combined his work experience with his personal interest in branding and new market entry, to create Sport Hansa: a specialty importer and distributor. His company successfully introduced nine European brands into the US market and developed an established long-term presence for those brands at retailers across the country.

Based on years of analysis, observation and experience, Hanseatic Trade Advisors is pleased to offer US market entry assistance for brands that are ready to take the next step of entering the large, yet challenging, US market.